About a year ago via a few blogs and Twitter, I began to hear about PureCharity.com.
Pure Charity gives “power shopping” new meaning. By creating a Pure Charity account and installing a simple browser plug-in, you can earn “Rewards” each time you shop at a Pure Charity partner. Partners include companies like Walmart, Old Navy, Target, Apple, Expedia…the list goes on and on.
It’s fun to see my little Pure Charity icon pop up when I’m shopping. A quick click and I’m earning money to go into my own Rewards Network. Then I can browse the hundreds of projects registered with Pure Charity and choose where that money goes.
Some of my favorite charities like Mercy House Kenya & Help One Now have used Pure Charity to raise funds for projects.
Last fall at Together for Adoption I asked one of the Pure Charity staff, “What about adoptions?” I knew there was huge potential!
I was ecstatic when I heard from Mike Rusch, COO of Pure Charity, that they were indeed rolling out a platform for adoption fundraisers. I even got a sneak peak before they launched it at CAFO Summit 9 🙂
Their first adoptive family (their beta testers) has already met their $8,000 funding goal!!
I walked through the process myself, setting up a fundraiser for my brother’s family. It was super simple and only took me about 15-20 minutes. Pure Charity has tons of videos to walk you through the process but the instructions are pretty clear. You can upload pictures, videos – whatever helps you tell your story.
When you’re done, embed their widget on your blog and use their social media sharing tools to spread the word. Invite ALL your friends to join Pure Charity. They make it super simple with Facebook integration and a personalized link. When someone joins your “Advocate Network” you also earn rewards off their purchases. This goes 10 levels down. So ask your friends to invite their friends, etc. It all adds up!
Your friends and family can also make straight tax-deductible donations into your fund!
Couple things you should know:
- Money from your Pure Charity fundraiser gets paid directly to your agency so set your fundraiser goal for your agency expenses only. (Not travel, etc.)
- Pure Charity charges a 5% fee on fundraisers to cover the cost of credit card fees and administration. They recommend adding that percentage to your overall fundraising goal.
Of course when your adoption is complete, you’ll still be earning Pure Charity rewards you can give generously to one of the 600+ projects on the site.
JOIN PURE CHARITY
Also, Pure Charity’s Mike Rusch and successful Adoption Fundraiser, Jenny Marrs are conducting a webinar to share tips on how to best use the Pure Charity platform to make your fundraiser successful!
Date: June 4th, 2013
Time: 12:00-1:00 CST
Reserve your Webinar seat now at:
https://www4.gotomeeting.com/register/296800303
If families have a matching grant (LifeSong for Orphans, etc) they can have the money sent their instead of their agency!
Also, Give1Save1 (www.give1save1world.com) has partnered with Pure Charity to help families raise funds. Check it out: http://blog.purecharity.com/adoption-fundraising-with-jenny-marrs/?_hsenc=p2ANqtz-8EvzM0os6DFO-fb-PmRUuwLrAWgxrJn-qlnyfU4PzkO7z2xucc2H9EPXIPjjiplroHrUWJO1sCKhm_zDsJz4Xa7FnY-ZAoTjk6mTPTd9lfAJlS70M&_hsmi=8616507
Julie, I hope you’ll take a moment to visit http://www.abbafund.org/purecharity/ … ABBA Fund also launched our Christian Family Adoption Grant Fund in conjunction with Mike and his team so that families can use their PureCharity Giving Funds for more than just their 501(c)(3) adoption agencies … including for-profit agencies, home study fees directly to a non-agency social worker, legal costs, travel expenses and even major medical costs if their child needs surgery after returning home.
Would love to talk in person and share the why’s and how’s of this special fund …
Blessings from the team at ABBA Fund …